Conference AV production at Celtic Manor

Premier Live delivered full conference AV production for The Perfume Shop’s GROW Conference 2026 at Celtic Manor, including staging, LED screens, lighting and sound.

The Brief

Client: The Perfume Shop
Venue: Celtic Manor, Wales
Date: October 2026

The Perfume Shop needed a two-day event running from 12 to 13 October, with a supplier exhibition on day one and a full conference on day two, with main sessions in the Caernarfon Suite, a gala dinner and awards evening, and branded installations throughout the venue.

The brief covered an 8-metre by 4.5-metre LED screen with two outer LED screens for cameras and graphics. Along with cameras, PA, intelligent lighting, pyro, autocue, a follow spot, and in-ear monitoring and microphones for brand performances.

Annual conference at Celtic Manor for a leading UK fragrance retailer

Get-in and rigging

Setup began on 9 October with trucking, crew accommodation and technical equipment coordinated across the full run, with derig on 14 October. The production team rigged black metal truss from the Caernarfon Suite's ceiling, positioning truss for line array hangs, intelligent lights and the Robospot.

The stage and foliage-covered illuminated set with integrated LED screen was all built on-site, with AV equipment tested and programmed before the first show day.

Video and cameras

The main conference space featured an 8-metre by 4.5-metre central LED video screen with a 2-metre by 4-metre screen. The large screen displayed conference content and branding throughout the two days, for The Perfume Shop and its brands.

Cameras captured live footage, operated by dedicated camera technicians. Comfort monitors were positioned across the stage so presenters could follow slides without turning away from the audience. A motorised autocue system was set up for keynote speakers, with an acrylic lectern providing a clean presenting position. Video control ran through media server racks with main and backup systems and dedicated LED processing.

Audio and lighting

The PA system used line array speakers for the main hangs, with outfill and front-fill positions covering the full room. Control ran through a digital mixing desk. For brand performances, we provided wireless in-ear monitoring systems with belt packs and earbuds, plus clip-on microphone systems for a violin performance.

Intelligent moving lights were rigged on truss to provide dynamic stage washes. LED uplighters gave turquoise, pink, orange, gold and green tones to the walls throughout the room, complementing the ornate ceiling. Haze machines created atmosphere for the lighting beams. Pyro effects included sparkular units positioned on the stage. A follow spot tracked speakers during the gala dinner and awards.

The installation

A branded LED archway framed the entrance to the Caernarfon Suite, each panel showcasing the GROW Conference logo, adding to the theming and decor for the event. A large customised decorative tree with gold leaf foliage and a gold trunk was installed in the atrium, with framed length of service awards hanging from the branches. The installation created the botanical visual identity for the event.

The stage had black fascia panels and a modular deck system. Tall illuminated panels covered top to bottom with foliage extended the theming with warm white edge lighting. The botanical theme ran through the stage design, giving a natural backdrop for the plenary sessions and awards.

Show days

The event ran from 12 to 13 October, with a supplier exhibition on day one and a full conference on day two. A full crew covered video playback, camera operation, lighting control, audio mixing and stage management each day. The in-ear monitoring and microphone systems were set up and sound-checked ahead of the brand performances.

The ballroom's ornate decorative ceiling was lit with green, turquoise and pink LED uplighting during different sessions, complementing the botanical theme of the stage set. The large LED screen displayed welcome messages, conference branding and content throughout the two days, with the video wall also used during the gala dinner and awards on the final evening.

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