The Brief

Client: Confidential major retailer
Venue: CBS Arena, Coventry
Date: January 2025
What we delivered: AV production, stage, exhibition support and show-calling for a large-scale internal conference

We partnered with a leading UK retailer to deliver a large-scale internal conference and exhibition at the CBS Arena. With close to 1,000 delegates, 200 brand staff and representatives from 35 brands, the event was built to inspire, connect and showcase innovation across the retailer's categories.

The Challenge

Nearly a thousand delegates, a main-stage conference and a busy exhibition floor with 35 brands, all under one roof and all needing to run to time. Stage AV that held a big room, exhibition and immersion zones, and tight live coordination from registration through to departure.
Premier Live AV production for Premier Delivers Major Retailer Conference and Exhibition - lighting rig

The Get-In & Install

We worked across departments to plan every detail of the conference and exhibition, from the venue to brand coordination, aligning it all for a high-impact delivery.

Venue and logistics. We secured the CBS Arena and arranged accommodation for delegates, brand teams and stakeholders.

Brand management. A dedicated inbox and event website streamlined communication with 35 brands, with supplier timelines and deliveries coordinated centrally.

Stands and build. We ran brand meetings to refine presentations and stand designs, and supported the exhibition build from blueprint through to inspection.

Show Days

The CBS Arena became a hub of brand storytelling, networking and learning, with our team overseeing all live delivery for delegates and exhibitors.

Stage. A dynamic stage environment with high-definition displays, professional audio and impactful lighting carried the presentations and performances.

Exhibition. Interactive zones and custom-built stands encouraged product exploration and real engagement between brands and delegates.

Show-calling. Our team ran speaker transitions, technical cues and event flow to keep a professional, engaging programme moving throughout.

The Derig & Handover

Afterwards we handled the debriefs, content delivery and feedback. The outcome was a conference and exhibition that exceeded expectations, praised for the immersive environment and smooth logistics.

We captured high-quality photography and video for post-event use, struck the build cleanly, and strengthened a relationship that continues into future events.

What We Do.

Three ways we deliver the technical side of live events, full AV production, interactive activations, and trade dry hire. Whether you're a brand, an agency or a venue, it starts here. Pick the one that fits, or tell us what you're planning and we'll guide you.

Not sure where to start? Just talk to us.

Tell us about your event.

Fill in the form and we'll come back to you quickly, not with a generic auto-reply, but with something useful.

Prefer a call? Book a 20-minute discovery call at a time that suits you.

Rather email? info@premier-ltd.com. Or just ring us: 0116 202 9953.

Once we hear from you, we'll set up a quick call to understand your brief properly, no lengthy questionnaires, no sales pitch.

We typically respond within two hours on working days.

FOLLOW ALONG.

A look at what we're making and how we're making it, behind-the-scenes cuts from load-ins, rig checks and show days, plus the new kit going through the warehouse and projects going up across the country. Straight from our Instagram, live on the page.

What We've Been Up To.

A look at the events we've delivered, the brief, the build, and how it ran on the night. Worth a read.

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