The Brief

Client: Porsche Solihull
Venue: Porsche Centre Solihull
Date: Winter 2024
What we delivered: AV production, lighting, LED and a timecoded reveal for a product launch

We delivered the AV production for the launch of the new all-electric Porsche Macan. The brief was bold and immersive, with a clear creative direction and a focus on precision, and our production team brought it to life through lighting, sound and visual design, building a reveal moment that electrified the room.

The Challenge

A theatrical product reveal where every second had to land, lighting, video and audio locked to a single cue so the car's entrance hit exactly on the beat, all inside a dealership space transformed to match Porsche's brand.
Premier Live AV production for Porsche Solihull at Porsche Centre Solihull - stage and set build

The Get-In & Install

Our production team scoped the technical requirements, aligned on the creative direction and prepped the reveal so it would land with precision.

Creative and visual planning. The brief was clear, purple-themed lighting and bold visuals, so we built a lighting and video plan to match the brand aesthetic.

Equipment and prep. We selected high-end fixtures and LED wall components, tested everything off-site and programmed the reveal sequence in advance.

Venue. We confirmed access, layout and power with the centre for a smooth setup and integration.

The Reveal

The venue was transformed into a sleek, high-energy space that reflected Porsche's brand and elevated the Macan reveal into a fully synchronised moment.

Lighting and visuals. Moving heads, Titan tubes and a 1m mirror ball built a dynamic atmosphere, with purple hues reinforcing the event identity.

LED and content. A 4x3m Unilumin LED wall carried high-resolution content as the visual anchor for the reveal.

Timecoded reveal. A 50-second custom track was synced to lighting and visuals, building to the dramatic entrance of the all-electric Macan, all carried on a full L-Acoustics PA.

The Derig

After the reveal we handled derig and review, with Porsche praising the immersive atmosphere and flawless technical execution.

A one-take reveal leaves no room for error, and nailing that single synchronised moment is exactly the kind of work we are built for. The launch opened discussions around further support across the Porsche network.

What We Do.

Three ways we deliver the technical side of live events, full AV production, interactive activations, and trade dry hire. Whether you're a brand, an agency or a venue, it starts here. Pick the one that fits, or tell us what you're planning and we'll guide you.

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FOLLOW ALONG.

A look at what we're making and how we're making it, behind-the-scenes cuts from load-ins, rig checks and show days, plus the new kit going through the warehouse and projects going up across the country. Straight from our Instagram, live on the page.

What We've Been Up To.

A look at the events we've delivered, the brief, the build, and how it ran on the night. Worth a read.

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