The Brief

Client: Pizza Express
Venue: ICC Birmingham
Date: Spring 2024
What we delivered: Staging, lighting and AV production across a full-day conference and awards dinner

We partnered with Pizza Express to deliver a full-day conference and awards dinner for 650 attendees at the ICC Birmingham. From concept to execution we handled the production, a high-energy, brand-led experience that celebrated success and inspired the team.

The Challenge

A full day flowing from plenary conference into competitions, entertainment and an awards dinner, all under one "Upbeat Live" identity, needing staging, lighting and AV that reset cleanly between formats and held the energy across the whole programme.
Premier Live Manage Pizza Express Conference & Awards

The Get-In & Install

We led the planning, coordinating internal departments and suppliers into one cohesive delivery.

Venue and logistics. We ran site visits, contracted the ICC and arranged accommodation and transport for delegates and suppliers.

Creative and branding. We developed the "Upbeat Live" event identity and carried it across print, digital and venue branding for a unified look.

Production planning. From health and safety to loading schedules, we scoped the staging, lighting and AV so the room could move between conference, competition and awards without a hitch.

Show Day

The ICC became a vibrant, multi-zone space, with plenary sessions, competitions, entertainment and awards all delivered across the day.

Staging and AV. We managed the staging, lighting and AV across the plenary and dinner spaces, keeping transitions smooth and the big moments impactful.

Content and speakers. We ran rehearsals, slide design, photography and videography, supporting presenters and capturing the day.

Engagement. The programme mixed pizza-flaring competitions, beatboxing and curated entertainment with the awards, keeping the energy high, backed throughout by our delegate management team.

The Derig

Afterwards we handled the debriefs, reporting and feedback, with the response overwhelmingly positive on the delivery and the delegate experience.

We compiled KPIs and insights into a full post-event report, struck the build cleanly and strengthened a relationship that continues into future Pizza Express events.

What We Do.

Three ways we deliver the technical side of live events, full AV production, interactive activations, and trade dry hire. Whether you're a brand, an agency or a venue, it starts here. Pick the one that fits, or tell us what you're planning and we'll guide you.

Not sure where to start? Just talk to us.

Tell us about your event.

Fill in the form and we'll come back to you quickly, not with a generic auto-reply, but with something useful.

Prefer a call? Book a 20-minute discovery call at a time that suits you.

Rather email? info@premier-ltd.com. Or just ring us: 0116 202 9953.

Once we hear from you, we'll set up a quick call to understand your brief properly, no lengthy questionnaires, no sales pitch.

We typically respond within two hours on working days.

FOLLOW ALONG.

A look at what we're making and how we're making it, behind-the-scenes cuts from load-ins, rig checks and show days, plus the new kit going through the warehouse and projects going up across the country. Straight from our Instagram, live on the page.

What We've Been Up To.

A look at the events we've delivered, the brief, the build, and how it ran on the night. Worth a read.

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