The Brief

Client: Hello Partner
Venue: Grosvenor House Hotel, London
Date: 2024
What we delivered: Stage, 14m LED video wall, lighting and audio for a large-scale awards show

We delivered the Performance Marketing Awards for another year at the iconic Grosvenor House Hotel. Its vast 34,000 sq ft pillarless ballroom holds up to 2,000 guests, the ideal backdrop for an evening celebrating excellence in marketing and campaign innovation.

The Challenge

A 2,000-capacity ballroom awards show that had to look spectacular, a big-scale stage and screen, integrated cleanly with the venue's in-house rigging and power, built and tested under a tight get-in window and run flawlessly across the night.
Performance Marketing Awards 2024

The Get-In & Install

We worked with Hello Partner to design a production layout that made the most of the venue's scale and matched the event's brand.

Stage and LED. We installed over 190 LED panels to build a 14m-wide video wall paired with a 50ft stage, a dynamic backdrop for presentations, entertainment and the award moments.

Technical planning. Leaning on Grosvenor House's in-house rigging and power, we mapped lighting, audio and video positions for an efficient install, with pre-programming and content testing done ahead.

Collaboration. Regular contact with the client kept every creative and technical element aligned, with mockups and schematics approved before we arrived on site.

Show Night

With a tight build schedule, our crew installed and tested the LED wall and stage within hours thanks to meticulous planning.

Lighting and audio. We used the venue rigging and supplemented it with additional fixtures for a vibrant, celebratory feel, with audio calibrated so speeches and entertainment landed cleanly.

Show control. Our operators ran video playback, lighting cues and audio transitions from a central control position for seamless flow.

The room. Large-scale visuals, dynamic lighting and immersive sound combined into a memorable evening that reinforced the prestige of the awards.

The Derig

The 2024 PMAs landed as a resounding success, with Hello Partner praising the efficiency of the build and the impact of the production design.

Working fast inside a shared venue infrastructure, then striking it clean, is core to awards-season delivery, and we look forward to pushing the creative further on future editions.

What We Do.

Three ways we deliver the technical side of live events, full AV production, interactive activations, and trade dry hire. Whether you're a brand, an agency or a venue, it starts here. Pick the one that fits, or tell us what you're planning and we'll guide you.

Not sure where to start? Just talk to us.

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Rather email? info@premier-ltd.com. Or just ring us: 0116 202 9953.

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FOLLOW ALONG.

A look at what we're making and how we're making it, behind-the-scenes cuts from load-ins, rig checks and show days, plus the new kit going through the warehouse and projects going up across the country. Straight from our Instagram, live on the page.

What We've Been Up To.

A look at the events we've delivered, the brief, the build, and how it ran on the night. Worth a read.

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