The Brief

Client: Pall-Ex
Venue: Hilton Birmingham Metropole
Date: February 2024
What we delivered: Full AV production, staging, lighting, audio, projection and exterior branding

We delivered the AV production for Pall-Ex's annual awards night, transforming the Hilton Birmingham Metropole into a high-impact celebration. From the main stage to the reception, we combined technical precision with creative flair across every zone.

The Challenge

A flagship awards ceremony that had to feel premium from the façade to the final trophy, a striking stage, dynamic lighting through a large ballroom, pristine audio, confident presenter tools, and consistent branding carried across every space.
Premier Live AV production for Pall-Ex at Hilton Birmingham Metropole - stage and set build

The Get-In & Install

Our production team scoped the event, designed the AV layout and prepped the kit for a high-impact, reliable delivery.

Stage and set. A 10m x 4m carpeted stage with large steps and a branded acrylic lectern, a premium platform for presenters and winners.

Lighting. Over 30 moving heads, 24 uplighters and LED battens programmed for dynamic effects across the ballroom and reception.

Audio and screens. L-Acoustics Kara and XT series on Yamaha consoles for pristine sound, with dual Panasonic 10k laser projectors driving 14ft screens, plus glass autocue and repeater screens for presenter support.

Show Night

The Hilton Metropole became a vibrant awards venue with every AV element working in harmony from start to finish.

Lighting and effects. The fixtures built a celebratory mood, with sparkular effects adding drama on the key award moments.

Audio and presenter tools. Wireless and lectern mics, clickers and autocue kept transitions smooth and delivery confident.

Reception and façade. Lighting and sound extended into the drinks reception for a consistent feel, while Ayrton Perseo fixtures projected the Pall-Ex logo onto the hotel façade, a bold statement visible from afar.

The Derig

After the ceremony we struck cleanly and reviewed, with Pall-Ex praising the AV, the lighting design and the impact of the branding and production quality.

Carrying a single premium look from the building's exterior through to the stage is what lifts an awards night, and the delivery continues our role as their trusted AV supplier.

What We Do.

Three ways we deliver the technical side of live events, full AV production, interactive activations, and trade dry hire. Whether you're a brand, an agency or a venue, it starts here. Pick the one that fits, or tell us what you're planning and we'll guide you.

Not sure where to start? Just talk to us.

Tell us about your event.

Fill in the form and we'll come back to you quickly, not with a generic auto-reply, but with something useful.

Prefer a call? Book a 20-minute discovery call at a time that suits you.

Rather email? info@premier-ltd.com. Or just ring us: 0116 202 9953.

Once we hear from you, we'll set up a quick call to understand your brief properly, no lengthy questionnaires, no sales pitch.

We typically respond within two hours on working days.

FOLLOW ALONG.

A look at what we're making and how we're making it, behind-the-scenes cuts from load-ins, rig checks and show days, plus the new kit going through the warehouse and projects going up across the country. Straight from our Instagram, live on the page.

What We've Been Up To.

A look at the events we've delivered, the brief, the build, and how it ran on the night. Worth a read.

Read Our Latest Case Studies